CRM Marketing Manager
Job Summary
Job Description
Varsity Tutors, a Nerdy Company, is seeking a versatile CRM Marketing Manager focused on retention and email marketing to help manage, enhance, and develop the company’s customer acquisition and monetization strategies. The ideal candidate will be self-motivated, highly analytical, results-oriented, have a strong bias for action, and be intellectually curious. The CRM Marketing Manager is responsible for audience segmentation, developing and executing campaigns, analyzing results, and campaign optimization.
About Nerdy:
Nerdy (NYSE: NRDY), the parent company of Varsity Tutors, is a leading platform for live online learning, with a mission to transform the way people learn through technology. The Company’s purpose-built proprietary platform leverages technology, including AI, to connect learners of all ages to experts, delivering superior value on both sides of the network. Nerdy’s comprehensive learning destination provides learning experiences across 3,000+ subjects and multiple formats—including one-on-one instruction, small group classes, large format group classes, and adaptive self-study. Nerdy’s flagship business, Varsity Tutors, is one of the nation’s largest platforms for live online tutoring and classes. Its solutions are available directly to students and consumers, as well as through schools and other institutions. Learn more about Nerdy at https://www.nerdy.com/.
Qualifications:
Bachelor’s degree required
Proven track record of working at the strategic and tactical level to develop and execute innovative Customer Retention Marketing initiatives including personalized / segmented communications, campaigns and promotions.
Solid understanding of CRM and experience with CRM strategy
Superior analytical and quantitative skills; Advanced Excel and basic SQL experience is preferred.
Experience working with and implementing product, tech and data teams for database marketing, data / tech requirements gathering and driving integration with CRM technologies.
Experience using data and metrics to test theories, confirm assumptions, and measure success.
Experience in developing creative/content assets for emails, SMS, & website personalization
Deep and abiding love for figuring out how things work, then relentlessly testing and optimizing to drive desired outcomes.
Creative and technically inclined with a bias for scaling programs through algorithmic and automated solutions.
Experience managing and driving multiple sophisticated projects and competing priorities simultaneously.
Proven ability to identify, analyze, and solve ambiguous problems with an extreme attention to detail.
Thrives in a high-energy, fast-paced environment where tactical initiatives are driven.
Bonus points for strategic development and management of demand generation, lead management, channel development, and product/market segmentation strategies.
Responsibilities:
Create, optimize, and evolve retention strategies to keep clients and convert prospects
Improves the customer experience and drives core business objectives at each stage of the customer journey through email marketing with the end goal of customer data acquisition and purchase participation.
Coordinates the design and execution of email communications in cooperation and alignment with the marketing services, brand definition and experience, and planning and strategy teams, as well as team members from each individual business unit as applicable.
Create strategies to strengthen our relationship with our customer segments throughout their lifecycle by driving high-value behaviors, reducing churn and increasing lifetime value
Define, pilot, and rapidly iterate initiatives, with an understanding and strategic view of all internal/external variables to retain and delight our customers
Drive learning and optimization of funnel through experimentation, creative iteration, and A/B testing.
Pull data, analyze, and communicate results. Pivot or shift approaches when necessary in response to what you learn.
When needed, collaborate with design, marketing, engineering, and BI teams.
Once retention channels are proven, work with engineering to optimize, scale, and automate.
Can own retention and marketing programs end-to-end, including integrating with third-party APIs.
Benefits/Culture
Competitive Salary plus Equity in the company
Healthcare Plans (Medical, Dental, Vision, Life)
401k Company Matching Plan
Remote Position, fully work from home (or wherever you like!)
Flexible PTO
Paid VTO ("volunteer time off" to do community service/charity work)
52 hours of Free Learning Sessions per year for you or immediate families members and free access to our online classes
Once in a lifetime opportunity to help revolutionize how the world learns!
Fun, collaborative, and team-oriented work environment with plenty of training and a feedback-rich culture
Varsity Tutors is proud to be an equal-opportunity employer! We will not discriminate against any applicant or employee on the basis of age, race, color, creed, religion, sex, sexual orientation, gender, gender identity or expression, medical condition, national origin, ancestry, citizenship, marital status or civil partnership/union status, physical or mental disability, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. Varsity Tutors will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.
