Marketing Cloud Solution Architect

Marketing Cloud Solutions Architects provide technical guidance to the development of Salesforce.com and Marketing Cloud to support business and product strategies. Solutions Architects lead technical requirements gathering sessions and oversee and approve creation and maintenance of application and system design documentation.

Marketing Cloud Solutions Architects provide technical guidance to the development of Salesforce.com and Marketing Cloud to support business and product strategies. Solutions Architects lead technical requirements gathering sessions and oversee and approve creation and maintenance of application and system design documentation.

Responsibilities

• Has sound knowledge of Salesforce.com Marketing Cloud


• Responsible for successfully integrating Salesforce.com with Marketing Cloud


• Works with Account Executives in a Sales Engineering function to appropriately scope project proposals


• Works effectively individually and with Coastal Cloud and client members toward customer satisfaction and success


• Takes direction from project team members and immediate supervisor


• Seeks opportunities to develop professional skills


• Achieves necessary technical certifications


• Manages multiple client engagements and works with associated team members


• Runs workshops and develops and presents frameworks and methodologies to articulate delivery processes, operating models, solutions, and barriers to facilitate discussion


• Identifies, creates, and enhances internal processes and methodologies based on recurring customer feedback and evolving industry standards


• Understands and maps business processes and challenges into our technical product suite, ensuring scalable, secure, comprehensive solution designs


• Presents high-level overviews of the Salesforce Marketing Cloud architecture and integration capabilities


• Identifies project issues and risks and presents alternatives to alleviate or resolve


• Leads consultative engagements with clients on the technical and business challenges related to their digital marketing initiatives

Required Skills, Education and Experience

• 8 years of experience, with a minimum of 3 years Solution Architect experience (or a similar role)


• Excellent organizational skills and the ability to handle multiple tasks simultaneously


• Minimum of an active Marketing Cloud Consultant certification


• Solid experience in data modeling concepts and tools


• Applied knowledge of Salesforce and the Sales, Services, and Marketing functions


• Excellent written, verbal, and visual communication skills, able to present complex concepts effectively at both the tactical and strategic/executive levels


• Ability to develop practical solutions and methodologies on the Salesforce platform


• Excellent strategic and technical thinking


• Highly organized and detail-oriented


• Proven track record of working with multi-stakeholder teams, specifically IT, M&A, Infrastructure/ Security, and Sales/ Business Operations


• Familiarity with data architecture and schema, including relational data models and SQL syntax, documentation of data models, and data flows


• Familiarity with Network Protocols and Services (DNS, HTTP, HTTPS), APIs (SMC, CRM, SOAP/REST), object-oriented programming and design with .NET, Java, and/or PHP is preferred


• Familiarity with systems integrations such as CRM, content management, POS/commerce, or web analytics preferred


• Must have full-time permanent U.S. work authorization


• Note – Determination of Senior (role name) will be based upon the candidates’ previous relevant experience and depth of skills, and will be determined through our skills interview process

Additional Preferred Skills

• Education – Bachelor’s degree in a related area preferred


• Travels with client or project team as needed