Salesforce Pardot Specialist

The Salesforce Pardot Specialist manages B2B marketing automation with Pardot. This role boosts lead generation and campaign alignment.

The Salesforce Pardot Specialist implements and manages B2B marketing automation solutions using Salesforce Pardot. This role focuses on lead generation, nurturing campaigns, marketing analytics, and alignment between marketing and sales activities. Key Responsibilities: Configure and administer Pardot accounts and settings,Set up prospects, campaigns, and engagement tracking,Design and implement email templates and landing pages,Create marketing automation rules and engagement programs,Configure lead scoring and grading models,Implement Pardot-Salesforce connector and integration,Set up marketing analytics and reporting,Train marketing teams on Pardot features and best practices,Stay current with Pardot updates and marketing trends,Required Skills: Salesforce Pardot Specialist Certification,3+ years of experience with marketing automation platforms,Understanding of B2B marketing principles and practices,Experience with email marketing and campaign management,Knowledge of lead scoring and qualification processes,Familiarity with HTML, CSS, and email design best practices,Strong analytical and data interpretation skills,Excellent communication and collaboration abilities